Hey y’all, it’s Joanne! I just got back from Keller Williams’ Family Reunion, where Gary Keller gave his annual Vision Speech—breaking down what’s happening in the housing market and what it means for all of us. And let me tell you, there’s a lot to unpack!

Now, I know the headlines can be overwhelming, and you might be wondering:
“Is now a good time to buy or sell? Should I wait? What’s next?”
So, let’s talk about it in real terms—because while the market is shifting, there’s still plenty of opportunity out there.

Where We Are Now: The Big Picture
The real estate market is definitely feeling a slowdown, with home sales projected to be around 4.2 million in 2025—the lowest we’ve seen in nearly 30 years. That’s a big shift from what we got used to in the past decade. Now, historically, when the market dips like this, it takes about three to four years to fully bounce back, which means we may not see things feel truly ‘normal’ again until 2026 or later.

KWFR 2025

But before you panic—let’s put things in perspective.

Home prices are still strong overall, and while we saw some crazy price jumps after the pandemic, things are trending back toward affordability. In other words, real estate is still one of the best investments you can make—it’s just about knowing how to navigate today’s market.

2025 KWFR

For Buyers: What You Need to Know

If you’re thinking about buying, here’s some good news for you:

Price Stability – Even though the number of homes sold is lower, the overall market is still moving. In fact, 2024 saw $2.2 trillion in home sales—making it the third-best year on record. That tells us that home values aren’t falling off a cliff.

More Negotiation Power – We’re seeing more price reductions—from 24% of listings in early 2024 to 31% in early 2025. That means more room to negotiate and better deals for buyers! And as more inventory hits the market, that trend should continue.

Real Estate is a Long-Term Game – If you’re waiting for the “perfect” time to buy—you might be waiting forever. The truth is, real estate appreciates over time, and the sooner you get in, the better your long-term returns. Like Jay Papasan (one of the smartest guys in the business) said, “Don’t wait to buy real estate. Buy real estate and wait.”

Bottom line? If you find the right home at the right price and it fits your budget, don’t be afraid to go for it!

For Sellers: What to Expect

If you’re thinking about selling, you can still win in this market—you just have to be strategic.

Homes Are Taking Longer to Sell – With fewer buyers in the market, homes aren’t flying off the shelves overnight like they did a couple of years ago. That means pricing right from the start is more important than ever. Overpricing will just cause your home to sit longer and force price cuts later.

Less Transactions, More Volume – There are fewer deals happening, but when they do, they’re still moving big dollar amounts. This means there’s still demand, but buyers are being more selective—so you’ve got to stand out.

Stay Positive & Work with the Right Agent – The long-term outlook is still strong for real estate. Home values hold steady over time, and working with an experienced agent (hi!) can help you price, market, and sell your home the right way.

Final Thoughts: There’s Still Opportunity!

I know the market feels uncertain right now, but here’s the truth: there’s never a “bad” time to buy or sell—only a bad strategy.

If you’re buying, now’s the time to negotiate strong and take advantage of price reductions. If you’re selling, it’s all about smart pricing and great marketing to attract serious buyers.

The best thing you can do? Stay informed, get good advice, and don’t let fear make your decisions for you. If you have questions, we’re here to help—whether you’re buying, selling, or just trying to make sense of it all.