Fear vs. Strategy
My first love language? Words of affirmation. My second? Strategy.
Tom and I are always buying, always studying the market, always thinking five steps ahead. But even for us, it’s not always easy.
I know so many of you feel the same way. You’re sitting in a house with a sweet 2.5% interest rate, thinking, Why would I give this up? You want more space, a better location, a fresh start—but that low rate feels like golden handcuffs. And the fear of making the wrong move? It’s real.
But here’s what I know: fear keeps people stuck, and stuck people don’t build wealth.
If rates drop, that dream home you’ve been waiting for? It just got further out of reach. And if you’re holding out for the perfect time to sell? The second inventory rises, we’re back to price wars and beauty pageants.
This market isn’t about waiting—it’s about strategy! The people who win aren’t the ones sitting on the sidelines, hoping for perfect conditions. They’re the ones who understand the game, make smart moves, and position themselves for the future.
Even when it feels scary, t r u s t. Because no one builds wealth or changes their life by waiting for permission. – Joanne
Follow Your Dreams!
Joanne Curtin from Roswell, Georgia knows that the current real estate market may be tough to handle but if you follow your DREAM and have support – YOU CAN SUCCEED TOO!
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The Truth About the Home Buying Process
As shared in the second edition of Your First Home, written by Gary Keller and Jay Papasan:
“Buying a home is a big decision – particularly your first home – but it is one of the best choices anyone can make. It’s a place that is entirely your own. Something you can paint, renovate, and live a full life in. Secondly, the reality is that homes are an incredible way to accumulate generational wealth. Because home isn’t only where your heart is, it’s where your money is, too. There are few places you will treasure more than your home and no place that will add more to your personal treasury.”
While the prospect of homeownership is exciting, it can also be filled with complexities as you embark on the journey for the very first time. Yet, have no fear! If you’d like to receive a copy of the book that contains a complete guide to first-time homebuying, Your First Home, fill out this form and we will get a copy to you!
Click HERE To Receive Your Free Guide
Deciding to Buy
First-time homebuyer fears can range from “I can’t afford to buy a home” to “I can’t buy a home because my credit score is too bad.” While it can be natural to have these thoughts, it’s important to face fears with facts. Let’s take affordability, for instance.
Fear #1: “I can’t afford to buy a home now.”
Fact: Until you do the math, you don’t know what you can or can’t afford.
If you are currently paying rent, generally you can afford to buy. From a financial point of view, in the United States, the tax savings on mortgage interest alone usually make up most of the difference between your rent and mortgage payments – the tax write-offs you get at the end of the year will generally help you save a lot of money.
Additionally, depending on your credit score, you can end up affording more than you realize. The credit scores used for mortgage lending take on a much larger picture of your overall credit score.
Although there may be a higher initial cost to buying a house, if you’re planning on staying in one place for a few years, the equity you build can end up being a financial boon. And did you know that even if you’ve owned a home, you might still be considered a “first-time” buyer? Under many programs, the definition of a first-time homebuyer includes someone who’s never owned a home or who hasn’t owned a home in the past three years.
Fear #2: “I should wait until the real estate market gets better.”
Fact: There is never a wrong time to buy the right home.
Whether “right” means the right price or the right property for you, waiting for the perfect market timing seldom works to your advantage. If you don’t believe us, look back to the Great Recession when the bubble around the housing market burst, GDP declined 4.5%, and unemployment rose to around 9.5%. But like those who endured the Great Depression, those who lived through the Great Recession made it through and benefited from an era of financial growth. In fact, immediately following the Great Recession, the United States entered the longest period of rising prices and general prosperity since World War II.
In the end, there are two ways to make money in real estate: timing and time. Either you happen upon the right moment to purchase before prices appreciate, or you hold it long enough for appreciation to make your investment worthwhile. If you miss the first, you can most certainly count on the second.
Fear #3: “I don’t have the money for a down payment.”
Fact: There are a variety of down-payment options available to you.
While many believe that buying a home requires a substantial down payment, as much as 20%, this is seldom true. You can buy with as little as 5% down – sometimes even less. Moreover, most states have down-payment assistance programs that can help.
House-hacking is also a great way to make homeownership more affordable. This involves purchasing a property and leasing out a bedroom or unit to offset your mortgage. Alternatively, platforms like Airbnb or Vrbo can generate income to cover your mortgage while you’re away.
Fear #4: “I can’t buy a home because my credit score isn’t good.”
Fact: A less-than-perfect credit score won’t necessarily prevent you from buying a home.
A poor credit score shouldn’t stop you from talking to lenders. A good loan officer or mortgage specialist can help resolve credit challenges, sometimes by consolidating debts or referring you to a credit counselor.
If you have no credit history because you’re new to the workforce or haven’t made purchases on credit, alternative solutions exist. A cosigner (such as a parent) can help, or lenders may consider alternative forms of credit history like rent and utility payments.
As real estate mogul Barbara Corcoran advises:
“The perfect time to buy a house? When you can afford the down payment–not when you’re waiting for the ‘perfect’ market. Houses went up 4% this last year. They’re even going to go up more next year. So you’re not really saving anything by waiting.”
The pattern will continue: Prices will rise. Interest rates won’t drop drastically. The sooner you buy, the better.
Finding Your Agent
The legal, financing, and regulatory aspects of real estate transactions are complex. To navigate them successfully, finding a licensed real estate agent is crucial. A good agent serves as an advocate for your interests, ensuring a smooth and informed process.
What a Real Estate Agent Does:
Educates you about the market
Analyzes your wants and needs
Guides you to homes that fit your criteria
Coordinates with professionals like inspectors and lenders
Negotiates on your behalf
Manages paperwork and deadlines
Solves any problems that arise
Questions to ask when choosing an agent:
Why did you become a real estate agent?
Why should I work with you?
What process will you use to help me find the right home?
Shape
Securing Financing
While owning a home is exciting, mortgages can seem daunting. However, the basics come down to four key factors:
Down Payment: You don’t necessarily need 20% down; assistance programs exist.
Interest Rate: Lower rates save you money in the long run.
Term: 15, 20, or 30-year loans impact your equity-building and payments.
Loan Type: Fixed-rate vs. adjustable-rate mortgages affect long-term costs.
Shape
Homeownership is one of the best financial decisions you can make. While fears exist, facts reveal that buying a home is more achievable than many realize. The sooner you start, the more wealth you build over time. If you’re ready to take the leap, our team at the Curtin Team is here to guide you every step of the way!
Have questions? Click HERE to receive information on our next live Home Buyer Workshop where you can learn more and get all your questions answered.

It’s Okay To Quit!
I have a masters in early childhood education. I spent 5 years teaching during the day and working nights at a restaurant. Then, in 2001, I quit!
But here’s the thing—I didn’t just quit to escape; I quit to build something better.
It’s okay to run away from something that isn’t serving you. But never quit unless you’re running toward something greater.
That decision changed my life. Because wealth, freedom, and success aren’t found in playing it safe—they’re built by those willing to bet on themselves.
Go make a move and level up! — Joanne
What’s Really Happening in Real Estate Right Now? My Take from Keller Williams’ Family Reunion 2025
Hey y’all, it’s Joanne! I just got back from Keller Williams’ Family Reunion, where Gary Keller gave his annual Vision Speech—breaking down what’s happening in the housing market and what it means for all of us. And let me tell you, there’s a lot to unpack!
Now, I know the headlines can be overwhelming, and you might be wondering:
“Is now a good time to buy or sell? Should I wait? What’s next?”
So, let’s talk about it in real terms—because while the market is shifting, there’s still plenty of opportunity out there.
Where We Are Now: The Big Picture
The real estate market is definitely feeling a slowdown, with home sales projected to be around 4.2 million in 2025—the lowest we’ve seen in nearly 30 years. That’s a big shift from what we got used to in the past decade. Now, historically, when the market dips like this, it takes about three to four years to fully bounce back, which means we may not see things feel truly ‘normal’ again until 2026 or later.

KWFR 2025
But before you panic—let’s put things in perspective.
Home prices are still strong overall, and while we saw some crazy price jumps after the pandemic, things are trending back toward affordability. In other words, real estate is still one of the best investments you can make—it’s just about knowing how to navigate today’s market.

2025 KWFR
For Buyers: What You Need to Know
If you’re thinking about buying, here’s some good news for you:
Price Stability – Even though the number of homes sold is lower, the overall market is still moving. In fact, 2024 saw $2.2 trillion in home sales—making it the third-best year on record. That tells us that home values aren’t falling off a cliff.
More Negotiation Power – We’re seeing more price reductions—from 24% of listings in early 2024 to 31% in early 2025. That means more room to negotiate and better deals for buyers! And as more inventory hits the market, that trend should continue.
Real Estate is a Long-Term Game – If you’re waiting for the “perfect” time to buy—you might be waiting forever. The truth is, real estate appreciates over time, and the sooner you get in, the better your long-term returns. Like Jay Papasan (one of the smartest guys in the business) said, “Don’t wait to buy real estate. Buy real estate and wait.”
Bottom line? If you find the right home at the right price and it fits your budget, don’t be afraid to go for it!
For Sellers: What to Expect
If you’re thinking about selling, you can still win in this market—you just have to be strategic.
Homes Are Taking Longer to Sell – With fewer buyers in the market, homes aren’t flying off the shelves overnight like they did a couple of years ago. That means pricing right from the start is more important than ever. Overpricing will just cause your home to sit longer and force price cuts later.
Less Transactions, More Volume – There are fewer deals happening, but when they do, they’re still moving big dollar amounts. This means there’s still demand, but buyers are being more selective—so you’ve got to stand out.
Stay Positive & Work with the Right Agent – The long-term outlook is still strong for real estate. Home values hold steady over time, and working with an experienced agent (hi!) can help you price, market, and sell your home the right way.
Final Thoughts: There’s Still Opportunity!
I know the market feels uncertain right now, but here’s the truth: there’s never a “bad” time to buy or sell—only a bad strategy.
If you’re buying, now’s the time to negotiate strong and take advantage of price reductions. If you’re selling, it’s all about smart pricing and great marketing to attract serious buyers.
The best thing you can do? Stay informed, get good advice, and don’t let fear make your decisions for you. If you have questions, we’re here to help—whether you’re buying, selling, or just trying to make sense of it all.

The 4 Biggest Questions About Real Estate—Answered!
Did you know the real estate market affects you, even if you’re not planning to move or buy a home? Whether you’re a homeowner, renter, or just curious about the economy, the housing market has a ripple effect on everything from personal finances to the broader economy. Understanding these trends can help you stay ahead and make smarter decisions for your future. Curious how? Let’s dive in!
Here are answers and my predictions to four of the most common questions we’re hearing right now:
When Will Mortgage Rates Come Down?
Mortgage rates are influenced by the Federal Reserve’s monetary policy, overall economic conditions, the labor market, and even the geopolitical landscape. Rates have risen as the Fed works to combat inflation. While there’s no exact timeline, many experts suggest rates could stabilize or decrease once inflation is under control and the economy shows consistent signs of improvement. Some predict this could happen in 2025, but it ultimately depends on economic data and future Fed decisions.
For buyers, waiting for lower rates might not always be the best strategy. Acting strategically—such as locking in today’s rates—can make sense, especially as high rates have reduced buyer competition. This often means better negotiating power when purchasing a home.
My prediction? Mortgage rates likely won’t meaningfully reduce until 2026.
When Will Home Prices Come Down?
In short, they won’t—at least not significantly. Housing prices are driven by supply and demand. Currently, most markets in our area face a shortage of inventory, which keeps prices elevated. For prices to drop, we’d need a substantial increase in supply or a major drop in demand. However, cautious builders, a lack of large parcels of land, and homeowners holding onto their low mortgage rates make widespread price declines unlikely.
What we might see instead is a slower rate of appreciation, which offers buyers some relief but not a complete reversal of prices. This environment creates opportunities to purchase at more reasonable valuations with less competition, reducing the risk of buying at a market peak. It’s also a good time to explore long-term rental investments.
My prediction? Our area will return to a normal appreciation rate of 4–5% by 2025.
Will the Housing Market Pick Up Next Year?
The housing market’s trajectory in 2025 will depend on economic stability and consumer confidence. If mortgage rates start to decline, we could see increased buyer activity. Additionally, pent-up demand from buyers who paused their searches due to high rates or election uncertainty could drive new market momentum. Many of these buyers are waiting on the sidelines, ready to jump back in when conditions improve.
My prediction? 2025 will see more home sales than 2024. I do not foresee it as a boom, but
a higher volume than this past year
Is Now a Good Time to Buy?
A market crash like 2008 is improbable. The current market is underpinned by strong fundamentals: tighter lending standards, significant homeowner equity, and sustained demand. While there are challenges —such as affordability issues due to higher prices and rates — these don’t equate to a crash. Instead, the market is undergoing a correction, with cooling in overly hot areas and a shift toward more balanced conditions.What this looks like now is a home selling process that involves negotiation on both sides, more balance between a buyer and seller market. The market will always have fluctuations and instead of fixating on timing the market, focus on securing a home that fits your needs and budget. For both buyers and sellers, this is a time to work closely with real estate professionals to navigate the evolving landscape.
My prediction? While the market presents challenges, strategic buyers who act now can benefit from reduced competition and position themselves for long-term appreciation and stability.
Final Thoughts
The real estate market is always changing, influenced by everything from the economy to politics and even social trends. While rising rates and limited inventory might feel like obstacles, they also open the door to unique opportunities for savvy buyers and investors. By staying informed and understanding the bigger picture, you can make confident decisions—whether you’re searching for your dream home, exploring investment options, or just keeping an eye on the market. Want to know how current trends could impact your plans? Reach out to us today, and let’s discuss your goals!

Agent Spotlight Interview – Eveline Matthaeus
In this Agent Spotlight video, we introduce Eveline Matthaeus, a dedicated buyer’s agent on the Curtin Team. Eveline brings a wealth of professional expertise to our team, with a background in marketing from Unilever and management advisory from Andersen Consulting. Her unique specialization in assisting expats stems from her personal experience of relocating her family from Switzerland, giving her invaluable insights into the challenges and stresses associated with such moves.
Fluent in four languages, Eveline excels at connecting with people from diverse backgrounds. Her love for data analytics, paired with her honed negotiation skills, provides her clients with a strategic advantage in the competitive real estate market.
Having embraced Georgia and its warm Southern hospitality, Eveline enjoys exploring the area with her husband Marc and their three kids, often accompanied by their beloved rescue dog, Youpi. Whether she’s leading them on adventurous hikes or diligently maintaining her backyard oasis, Eveline brings passion and dedication to every aspect of her life.
Don’t forget to like, comment, and subscribe to the Curtin Team channel to stay updated on more enriching content like this!
WATCH THE FULL EPISODE HERE

A Father’s Real Estate Wisdom: Investment Tips for My Kids
Hey Kids,
As you start exploring the world of real estate investment, I want to share some insights I’ve picked up over the years. Our hometown of Roswell offers opportunities for smart investments. Here are a few tips to help you navigate the real estate landscape and find your own path to success.
Roswell is famous for its beautiful historic homes, top-rated schools, and cool vibe. When thinking about investments, it’s important to understand what makes this area special. Check out market trends, property values, and neighborhood vibes. Keep an eye on new businesses, infrastructure projects, and zoning changes that can boost property values.
You’ve probably heard this a million times, but it’s true: location is everything in real estate. In Roswell, great locations often mean being close to excellent schools, parks, shopping centers, and restaurants. Look for properties in areas like Historic Roswell or nice established neighborhoods. A prime location can make a big difference in rental income and property value.
While Roswell has plenty to offer, it’s smart to diversify your real estate portfolio. Think about a mix of property types—single-family homes, townhouses, even commercial properties. Each type comes with its own perks and risks. Diversifying helps protect against market ups and downs and gives you a balanced approach to building wealth.
When looking at potential investments, check out the condition of the property. Older homes in Roswell might need some work, but they can be real gems if renovated properly. Look for places with room for improvement, like cosmetic updates or expansions. Investing in well-maintained properties or those with high potential can really pay off.
Tap into the expertise of local Realtors (like your ol’ dad here), property managers, and contractors. Their knowledge can give you valuable insights and help you make smart decisions. Networking with these pros can also lead you to off-market deals and opportunities you might not find on your own.
While short-term gains are tempting, real estate is often most rewarding when you think long-term. Consider how property values might appreciate over time and look for areas with strong growth potential. Buy real estate and wait, time will do the rest. Even if you don’t get a screaming deal when you purchase,over time you’re investment will continue to increase. Roswell’s mix of historic charm and modern amenities makes it a great place for long-term investment. Hold onto properties that are likely to grow in value and provide steady rental income. Don’t be tempted to sell with market ups and downs, stay the course.
The real estate market is always changing, so staying informed is crucial. Keep up with local market trends, economic factors, and zoning law changes. Attend local real estate seminars and join investment groups to stay connected and learn new things. Being adaptable and ready to tweak your strategy based on market conditions will help you stay ahead.
Financing is a big part of real estate investment. Explore different options like traditional mortgages, home equity loans, and private lenders. Knowing the terms and conditions of each option and developing trusted relationships with lenders will help you make the best financial decisions. Keep an eye on interest rates and loan conditions, as they can greatly impact your returns. Sometimes it makes sense to buy and lock in a longer term low rate even if the price isn’t great.
Real estate investment isn’t just about making money; it’s also about improving quality of life. Think about how your investments can benefit the community and enhance your own quality of life. Treat your tenants and property well and this will pay dividends over time and lead to sustainable and rewarding investments.
Investing in real estate offers a unique mix of opportunities and rewards. By understanding the market, focusing on prime locations, diversifying your investments, and leveraging local expertise, you can build a successful real estate portfolio. Stay informed, think long-term, and remember the importance of quality of life. With these principles in mind, you’ll be well on your way to making smart and rewarding real estate investments.
I’m so proud of you for taking this step. Remember, this journey is as much about learning and growing as it is about financial success. Trust your instincts, stay curious, and never hesitate to ask for advice. Don’t wait to buy real estate, buy real estate and wait. Here’s to your future success!
With love and wisdom,
Dad

Navigating the North Atlanta Real Estate Market: A Comprehensive Guide for First-Time Investors
In recent years, one term has dominated economic discussions: INFLATION. A recent survey revealed that 82% of respondents feel the impact of inflation on their household budgets. I want you to consider how investing in the North Atlanta real estate market can be a strategic response to inflationary pressures, especially for first-time investors.
The North Atlanta Real Estate Market in Numbers
Let’s start by looking at the average sales price increases over the past year in key North Atlanta cities:
Milton: From $1,001,114 in 2022 to $1,071,125 in 2023 (an increase of $70,011)
Alpharetta: From $590,609 to $643,293 (an increase of $52,684)
Roswell: From $554,821 to $598,375 (an increase of $43,554)
Woodstock: From $420,110 to $441,110 (an increase of $20,924)
This translates to an average annual increase of 7.3%.
Real Estate as a Hedge Against Inflation
So, how does real estate investment counter inflation? Here are three key ways:
• Rising Rents, Fixed Mortgages: As inflation rises, so do rental prices, while your mortgage rate stays the same. This means your return on investment increases with every rent hike.
• Paying Less Over Time: Inflation devalues future dollars. Since your mortgage payments are fixed, you effectively pay back less over time in real terms.
• Property Value Growth: Inflation typically drives up property values, enhancing the worth of your investment without increasing your mortgage debt.
Beyond Inflation: The Four Pillars of Real Estate Investment
Besides being one of the best hedges against inflation, real estate offers 4 other key benefits. Leverage, passive income, appreciation and tax write-offs.
• Leverage: Use loans from banks or mortgage companies to amplify your investment power.
• Passive Income: Rental income helps pay off your mortgage, building equity in your property.
• Appreciation: Property values tend to increase over time, boosting the worth of your investment.
• Tax Advantages: Benefits like depreciation deductions can reduce your taxable income.
Understanding Return on Investment (ROI)
Consider you buy a property for $100,000 with a 20% down payment ($20,000). If the property appreciates by 5%:
Gain: 5% of $100,000 = $5,000
ROI: $5,000 is 25% of your $20,000 investment
In comparison, to match this in a mutual fund at 10% yield, you’d need a $250,000 investment.
Getting Started in Real Estate Investment
Hopefully I’ve convinced you to at least consider the idea of investing in real estate now. So where do you start? The first step is to define, with as much detail as you can, the criteria of the investment property. Consulting with a Realtor who has experience with investment property can help you gain clarity around what makes a good investment.
• Define Your Criteria: Detail the characteristics of your desired investment property – location, size, age, HOA presence, condition, and price range.
• Local Focus: Most investors focus within 20 miles of their residence. Narrow down your search to one or two areas.
• Market Research: Use online tools to track property prices and potential rental incomes. Visit neighborhoods at different times to get a feel for the area.
• Create Your Property ‘Avatar’: Develop a clear vision of your ideal investment property to streamline your search.
• Due Diligence: Once you have a property in mind, thoroughly check financial aspects like mortgage, insurance, and HOA rules. Consider getting contractor quotes for any potential upgrades or repairs.
Take the Leap
Armed with knowledge and the right strategy, 2024 can be your year to start investing in real estate. As Warren Buffett advises, be bold when others are cautious. Consulting with a knowledgeable Realtor and lender is an excellent first step.

“Behind the Curtin” Presents A Champagne Wall and Museumesque Townhome in Roswell, GA Episode 11
“Behind the Curtin” provides an inside look at local homeowners’ beautifully-crafted houses, giving insight into what it takes to renovate, upgrade, and style the most coveted parts of their dream homes. In this video series, industry expert and business owner Joanne Curtin explores local homes while interviewing their owners who live well in their homes to better understand their thought processes when making important decisions. Join Joanne to get a look into the world of luxurious real estate one wonderful home at a time.
“Behind the Curtin” Episode 11 – A Champagne Wall and Museumesque Townhome In Roswell, Georgia
WATCH THE FULL EPISODE HERE
In this episode of ‘Behind the Curtin’, Joanne Curtin takes you on an exclusive tour of the exquisite home of Billy Reeves Jr., featuring a one-of-a-kind champagne wall that defines luxury living like never before.
Joanne: Billy, where did you live before you moved to this gorgeous townhome in Roswell?
Billy: For the last nine years, we lived in Buckhead at a place called The View at Chastain.
Joanne: So, what made you choose Roswell? You could be anywhere.
Billy: I’ve been here all my life. After graduating Griffin High School, I went to Georgia Tech and I’ve been here ever since. My wife, Eileen, is from Stone Mountain. A friend of ours suggested we check out some new construction on Canton Street. I hadn’t been up to Canton Street for a while so I decided to take a drive up here. When I pulled in to Blacksmith Row, I called the real estate agent and she let me in. Once inside, I emailed Eileen the information and she simply said, “That’s where we’re going to live now”.
Joanne: What was it about this place that checked so many boxes for you?
Billy: Since the unit we purchased wasn’t completely finished, we had the option to make any changes that we wanted. And so, I felt like I literally built this place. I came here every morning and every evening for a year and a half and put this place together.
Joanne: How did your changes to the original design increase the value of the property?
Billy: The biggest thing was changing the layout and since I am in the cabinet business, we upgraded all the cabinetry, the countertops, and the closets. We also upgraded the fans and the showers. In addition, we worked with designer, Jennifer Crosby, of Crosby Design Group here in Roswell to select the tile, carpeting, and colors.
Joanne: Besides working with Jennifer Crosby, did you use a designer? What was that like?
Billy: We worked with a good friend of ours, Mariano. Previously, he had helped us redesign our showroom at Founders Kitchen and Bath. He is absolutely, off the charts talented and just a great guy.
Joanne: What does your home have that you and Eileen just felt like you really needed?
Billy: The layout of this home gives us the opportunity to tell our story, from the paintings to the family memorabilia. And everything has a place, and is very intentional.
Joanne: Where do you source some of your unique finds?
Billy: Most of the furnishings came from 14th Street Modern in Atlanta. The two bookcases in the living room came from the Michael Kors Showroom at Phipps Plaza. Possibly my favorite piece though is a small table in the elevator where we can put our coffee cups as we go up and down to the kitchen.
Joanne: Was there something that you splurged on?
Billy: Well, all of it was a splurge, the art and the furnishings. We definitely went over budget.
Joanne: What have you learned from this move?
Billy: After building an 8,000 square foot home on the golf course at Echelon, I felt like I learned a lot. Moving here from Buckhead, we learned to let our designer handle most things for us.
Joanne: What would you feel like people should not skimp on?
Billy: The biggest thing people should not skimp on is the small things, the little details. For example, the lighting in the hallway is set up to illuminate each step. This is not accidental, it is intentional. And I don’t think you should skimp on the fixtures, the faucets, the door handles, all that kind of stuff. And you definitely don’t want to skip on the cabinetry!
